SoftApps Newsletter Issue No.1

///SoftApps Newsletter Issue No.1

SoftApps Newsletter Issue No.1

We have a 25% discount offer from our client caidn, news updates on what we’ve been up to and a few announcements – so get a cuppa, pull up a chair & read the our first newsletter!

Firstly, we have expanded our team to include the wonderful Amie and Luke. Amie has been doing a wonderful job as our Business Administrator and broadening her horizons with us at SoftApps with training.

Luke – who is completing his level 4 Firebrand Microsoft Apprenticeship has been working with us for over a year whilst he was in at Cambridge Studying Games Development & Design – He is now going full MVC & Application Development, transferring his skill set of solving complex problems into creating applications in Augmented Reality, Virtual Reality & IoT. You’ll be hearing more about their adventures on our blog and in future newsletters.

SoftApps don’t just build entire projects for client’s – we also lend our expertise to provide resource on projects for other businesses allowing them to grow without having to employ someone. This elasticity allows them to grow on a budget whilst minimising the risk of taking on an employee, which is vital for any start up. One such client of ours, Complete Analytics, creators of, offer a fantastic Sage50 product that drills down into the analytics that sage offers giving you a real time understanding of your business, allowing you to make better decisions. We really like their work and we think you will too, if you are an SME interested in making data driven decisions, this is worth looking into for you.  They’re also an official sage addition and are part of the sage developer platform. You can sign up for a 14 day free trial on their website, go to:

CEO of Complete Analytics Mark Donaldson Says “Cascade is a convenient, easy to use platform which connects directly to Sage 50. It’s easy-to-use dashboards bring to life the data held within a business, enhancing the decision making process which ultimately leads to improved results. The in-house Norwich based development team have worked with Softapps to provide additional resource in both deployment and development environments. Paul was professional and provided an excellent level of service to the project and possesses a deep knowledge of all things tech!

Cascade has recently become part of the Sage Development community and is seeking to integrate with further Sage products to build on its product portfolio in its quest to deliver real value to the SME community. is highly affordable and available for £45/month (unlimited users) and can be paid by monthly or annual direct debit. For a free 14 day no obligation trial, please visit their website here.


We are delighted to announce that we have taken over maintenance of Smokey Barns Website which is built in Magento & we are offering Social Media Support & Consultancy. They are new to twitter so please follow them here. If you haven’t already been down to their Cafe on King Street, you are in for a treat. Not only do they freshly roast all of their coffee beans on site, which is Peters responsibility, but you will also have to make the difficult choice of what to have from their fabulous menu and of course meet Ronnie the Dog! If you aren’t based in Norwich but we’ve tempted you, dont worry! –  you can buy their Fresh Roasted & Ground Coffee beans – ground to suit your equipment via their website, and if you love it, give it a review on facebook. Go to: and if you pop in, tell them we sent you!

Peter, Maggie & Ronnie the Dog Say “Bad coffee should be illegal. Grab a fresh bag of beans or have us grind them for you in the shop, and don’t forget – you can order online too!


The perfect gift for any true coffee lover, Smokey Barns Coffee Hampers offer the opportunity to taste exquisite coffees from Africa, Asia & South America. A selection of 8x100g Freshly Roasted Coffees from different growers for around £20.

Buy Now

Our Emily-Jayne has been working away on one of our most recent launches, Caidn. This ecommerce website stocks an array of items for the home, bathroom & kitchen as well as a selection of electronic accessories, fashion accessories & seasonal treats. Emily not only developed the website but has supported the Founder Arron Caisley from concept to launch, helping research & select suppliers (some of which are local to Norfolk) and pick, test and select stock. Arron has kindly provided us with a case study which will appear on our blog in the next few weeks. He is really pleased with the end product and we are now working on making the site performant and SEO friendly as Arron & his team are supported by Emily’s bountiful knowledge of Social Media Strategy & Planning enabling Caidn to start building the audience it needs to thrive. We would really love your support, give Caidn’s facebook page a like and follow them on Instagram &Twitter.

Founder of Caidn, Arron Caisley Says “I’ve really enjoyed working with the SoftApps team on the web product, as with any project it has had it’s up and downs but I have learnt a lot about owning a digital product from Emily who has delivered comprehensive, ongoing training and support. I received fantastic service every step of the way from the team, who are flexible and organised, which has helped me to improve my organisational skills and a vital lesson in business – I must meet my deadlines in order to allow my team to meet theirs”


Our newest web launch is, and our client has kindly offered to treat all of our followers and friends to an exclusive 25% on his entire range in store. Just pop SOFTAPPS25 into the promo box when you get to your shopping cart.

There is also a 35% Black Friday Weekend Sale, Hurry Whilst Stocks Last!



I am pleased to announce that Digital East Anglia has been collaborating to bring you dev://east. Register your interest in this software conference by going to



We Are Proud to Sponsor the DevelopHER awards this year, which will be November 29th in Cambridge at the Corn Exchange. It’s not to late to join us in Cambridge & support this wonderful celebration of women in technology. Get your ticket by clicking the button below.


We really hope you’ve enjoyed our first newsletter and will continue to read them in future, we intend to send them out every 8-10 weeks. If you would like to include your business news, events, community group in our future newsletters or have any offers you’d like us to send to our readers and deliver via our social media platforms for free, please email us at [email protected]


The SoftApps Team

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By | 2017-11-26T22:05:53+00:00 November 25th, 2017|News, Our Business|Comments Off on SoftApps Newsletter Issue No.1

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